Uproar over a misogynistic Barbie childrens book that portrayed girls as inept at writing software or even operating a desktop computer overshadowed the recent introduction of Entrepreneur Barbie, who is “ready for the next big pitch” right out of the box, according to manufacturer Mattel on its website.
“Barbie Entrepreneur doll wears a sophisticated dress in signature pink that features modern color blocking and a sleek silhouette. Luxe details, like a glam necklace, cool clutch and elegant hairstyle, are smart, professional touches,” says Mattel. “Her “smartphone,” tablet and briefcase are the tools of her trade and always by her side!”
Adds UnMarketing, the doll “now comes with gut-wrenching self-doubt and receivables collection issues!”